Key Benefits of Video Training in the Workplace- Multiply Me

 Training is essential in helping employees get acclimatized to a new company, procedure, or tool. But sometimes, it can be challenging and time-consuming to conduct a training session as you grow your business, with new people constantly coming in and when you introduce new methods or systems every now and then.

This is where training videos in the workplace come to the rescue. With video training, you can easily introduce new procedures, onboard new hires, and improve communication between managers and employees.

A research by Techsmith found that video is becoming a popular medium for self-education, with 55% of the surveyed participants having watched two or more informational or instructional videos.

Additionally, 87% of YouTube users said that the video platform helped them figure out how to do things they haven’t done before, according to a Pew Research Center study.

With all these in mind, businesses and companies should get into video-based learning for their employees now more than ever. If you’re not convinced yet, here are a few benefits video training can provide your company:

Effectiveness of video training

When it comes to delivering information, videos can work better than simple ordinary slides. This is, in fact, supported by a study from the University of Minnesota that says human brains process visuals 60,000 times faster than text. Videos don’t get boring with time and are much more engaging than written instructions because they’re interactive, showing moving elements and illustrations alongside narration.

In addition to being more visually appealing, video-based learning materials can engage both visual and auditory learners. For example, a video demonstrating how to use a piece of equipment may play audio instructions as well as show the equipment in action. This allows you to watch or listen while following along with the presentation.

Video training also keeps your attention longer than other learning materials do! Even Forrester Research can attest to this, saying that people watch videos 75% more than they read print.

Video training is easier to understand and follow

Combined with the wealth of case studies confirming video’s persuasive power on websites, it’s safe to say that video is the most compelling type of media available. It can also help you retain information better — and for longer periods — than other forms of media.

In a study performed by Allan Paivio at the University of Western Ontario, people were shown to remember about 10% of what they read, 20% of what they heard, and an astounding 68% of what they saw on a video.

Furthermore, videos can use a combination of moving images, narration, and written text to transfer knowledge. Other video techniques include graphics, slow motion, different angles, learning through demonstration, and other methods that help break down complex ideas and information and present them in a way that is manageable for all types of learners.

Video training is more accessible and convenient

Employees can access the videos from any device, so they can learn on their computer, tablet, or smartphone. Video is also available at any time, which is helpful for your employees who may be working odd hours, are far away from your location, or are in another country. Learners can also pause or rewind the video whenever they need to.

Employers also benefit from video training because it allows them to train their teams whenever they need to without waiting for an in-person training session or meeting room space. You won’t have any scheduling conflicts either since you don’t have to worry about finding an available trainer at a particular time, and you can provide ongoing instruction throughout the year!